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The Importance of Staging

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The Importance of Staging

Cindy Carrigan

Cindy Carrigan, is the Owner & Leader of Five Star Real Estate Group, the Most-Referred Real Estate Group in Eastern Washington, and sold over 300 hom...

Cindy Carrigan, is the Owner & Leader of Five Star Real Estate Group, the Most-Referred Real Estate Group in Eastern Washington, and sold over 300 hom...

Mar 16 5 minutes read

Professional Staging Helps You Sell Faster & For More Money!

A comprehensive marketing plan for selling your home for top dollar begins weeks or months before a for sale sign is ever put in your yard. “Our Five Star Marketing Plan starts with a 2-hour professional staging consultation with Spokane’s premier Home Stager, weeks before we bring a home on the market.  It’s my responsibility to make sure the home shows it’s best when it first hits the market since that’s when we have the highest Buyer interest,” says Cindy Carrigan with Five Star Real Estate Group.  According to the National Association of Realtors (NAR), over 90% of Home Buyers are beginning their home search online.  “With 9 out of 10 Buyers viewing virtual tours before deciding on a physical walk-through of the home, having the home staged for video and professional photography is key to getting maximum showings, and hopefully, multiple offers to achieve a premium price for our Sellers”, Cindy adds.

Results

Below are photos of a home that was listed for 9 months with another Realtor, and during that time it only had a few showings and failed to sell. The Five Star Group provided the Seller with a Professional Staging Consultation and after implementing their Five-Star Marketing Plan, there were multiple showings and it was sold  in less than a week!

Results

Below are photos of a home that was listed for 10 months with another Realtor, and during that time it only had a few showings and failed to sell. The Five Star Group provided the Seller with a Professional Staging Consultation,  and after implementing the Five-Star Marketing Plan, the Seller had multiple showings and sold it in less than a week!

Virtual Staging For Vacant Properties

Carrigan continues, “our advanced technology also allows us to provide Virtual Staging for vacant homes. By using computer-generated furniture and decor, it helps buyers visualize the space and provide a more emotional reaction for a Buyer. We know that logic makes people think, and emotion makes them act. By virtually staging the rooms, Buyers connect on an emotional level rather than trying to use logic to figure out where furniture should go. This helps our vacant homes sell faster and for more money than homes that are showing online as vacant. It also adds another level of security to make a vacant home appear to be occupied.“

Results

This home was listed by another real estate company for 6 months and failed to sell. Our Five Star Marketing Specialist had the photos virtually staged and we had multiple offers and sold for more than full price in less than a week!


Results

This home was listed by another real estate company for 9 months and failed to sell.   Our Five Star Marketing Specialist had the photos virtually staged which resulted in multiple showings and getting it SOLD for the happy home seller!

Professional Staging is valuable in every price range.

“We offer Professional or Virtual Staging for all of our Clients, regardless of price range. We are hired to assist our Clients in showing their home in the best light, and offer tips & pointers on items they can clean, remodel or reconfigure that will bring our Clients a positive return on their investment,” offers Cindy Carrigan. Our Professional Stager takes the time to walk through every room of our Client’s home, providing advice with the heart of a teacher.  It’s important for us as professionals to understand this is someone’s home and to treat it with that respect.”

Cindy Carrigan is seeing great results with Professional Staging being offered as part of her marketing service. In 2017, Cindy’s business grew by 40% with her average time on market being 16 days, which is 3 times faster than the competition. Her Clients have enjoyed an average sales price that is 4.3% higher than market average.  “A great marketing plan starts weeks before we ever put a sign in the yard, and the proof is in our Seller’s results!” Cindy concludes.



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